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About Seagull

We make innovation
actually happen.

Seagull Innovation Studio was born from a simple frustration: too many innovation processes end with ideas on sticky notes that never become real.

Why Seagull?

Seagulls are resourceful. They adapt. They move between worlds — land, sea, sky. They see the bigger picture from above and dive into action when it matters.

That's what we do. We connect strategy with execution, creativity with pragmatism, human insight with business reality. We move.

Why human-centered innovation?

Because the best solutions start with understanding people. Not markets, not technology, not spreadsheets — people.

When you start with real human needs, you build things that work. Things people want. Things that last. Everything else is just optimization.

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Meet the Founders
Asaf

Asaf

Co-Founder & CEO

Asaf is an innovation designer, facilitator, and entrepreneur with a passion for making things real. He founded Seagull to bridge the gap between creative thinking and tangible outcomes.
With experience spanning corporate boardrooms, government offices, university campuses, and startup garages, Asaf brings a unique ability to connect different worlds and extract the best from each.
Asaf brings an international perspective that combines Mediterranean warmth with startup intensity.
Liron

Liron

Co-Founder & CMO

Liron leads marketing and brand strategy at Seagull, shaping the way the studio communicates its work and connects with organizations around the world.
With a deep understanding of brand storytelling and audience engagement, she ensures that Seagull's impact goes beyond the room, reaching the people and partners who need it most.
Our Process

How we work.

01

Listen

We start by deeply understanding your context, your people, and your real challenge.

02

Design

We craft a custom process, bringing the right methods, tools, and energy to the table.

03

Facilitate

We guide your teams through the work, maintaining focus, momentum, and creative confidence.

04

Deliver

We ensure tangible outcomes — prototypes, strategies, roadmaps, and clear next steps.

What Clients Say

"We chose Seagull Innovation Studio to lead a strategic innovation day for our client, the Ministry of Education, from the initial planning stages through to execution. The event included multiple activities and workstreams, and throughout the entire process, Assaf and his team managed everything with exceptional professionalism and confidence. Their work included participant preparation and facilitation, recruiting and coordinating mentors, managing ongoing communication with expo staff and service providers, and ensuring that every aspect of the event ran smoothly. Every piece of information was delivered on time, and the team consistently demonstrated openness to creative thinking and collaboration, while maintaining the flexibility to adapt to changing requirements and evolving needs. I highly recommend Seagull Innovation Studio to anyone looking for a reliable and professional partner to lead a meaningful process with confidence and expertise. "

Yaarit Finkelshtain-Massuri

COO & Technologies, TechEdvance CoE · Matrix

"During the production of the "Bishvil HaChaim" Hackathon, our organization had the privilege of working closely with the team at Seagull Innovation Studio, who led the entrepreneurship and technology track throughout the process. They built and managed a vibrant community of entrepreneurs, guided both the participants and our team through the development process, maintained continuous and professional coordination with mentors and judges, and ensured that every human and operational aspect came together seamlessly, like pieces of a puzzle. Their organizational capabilities, systems thinking, and outstanding interpersonal communication created a smooth, precise, and highly professional process that ultimately led to excellent results. Thank you, Assaf, Liron, and the entire team, for your dedication, professionalism, and partnership. "

Einat Bracha

Marketing Communications and Projects Manager · Bishvil HaChaim Association

"From the very first conversation with Asaf, it was clear to me that he was the right person to deliver one of the most important lectures for the Rothschild Ambassadors program, and he absolutely exceeded expectations. The lecture was outstanding, practical, and highly applicable, delivering tremendous value in today's rapidly evolving world. It was focused, engaging, and provided participants with tools and perspectives they could immediately put into practice. Throughout the session, Assaf actively involved the audience, encouraging them to share examples and feedback while bringing in relevant, real-world cases from everyday life that everyone could relate to. This approach helped participants develop their creative thinking and see challenges from new perspectives. For us at SKILLER and the Rothschild Ambassadors program, this was only the beginning, and I am confident there is much more to come. "

Naama

Program Manager · Rothschild Foundation Ambassadors Program

"To make my dreams a reality, I need the very best people by my side. That is exactly why I work closely with Assaf and his studio team across a wide range of initiatives in entrepreneurship, innovation, and technology. Together, we have developed a unique approach to supporting ventures, with the flagship event being the hackathon that Assaf has been leading for the Hackautism program for the past three years. Working with Assaf and his studio goes far beyond organizing a hackathon. It is a complete entrepreneurial journey that begins with designing the program, creating a focused call for applications, recruiting ventures, screening entrepreneurs, building multidisciplinary teams, delivering the hackathon itself, and continuing with a structured support program afterward. Beyond his ability to execute, Assaf brings extensive knowledge and experience in the fields of innovation and entrepreneurship, which he applies in an impressive and highly practical way. Together, we have also developed an approach that extends beyond the hackathon and continues through a social entrepreneurship academy, providing ongoing support and development opportunities for the ventures as they grow. "

Rimon Tubin

CEO · Hackautism

"I've had the privilege of working with Asaf on many occasions, and one of his greatest strengths is his ability to focus on what truly matters, helping everyone save time and avoid unnecessary complexity. At the same time, he deeply respects creativity, thoughtful thinking, and the process itself, approaching every challenge with sensitivity and care. Asaf is the kind of person who knows how to drive major initiatives forward by inspiring confidence in everyone around him. He brings a sense of calm, professionalism, and reliability to every project, always accompanied by a positive attitude, a smile, and great energy. "

Nadav Slor

Event Producer · Nadav Slor production

"Working with Asaf was excellent. Together, we organized an event for the Israeli community in Barcelona focused on entrepreneurship and customer-centered thinking. The content was engaging, highly relevant, and resonated strongly with the audience. Throughout the entire project, working with Assaf was smooth, professional, and enjoyable. "

Idan Moshe

community manager · Israeli Tech Barcelona community

"Asaf and I began working together over the past year on an exciting and inspiring project in Holon: establishing an entrepreneurship incubator for educators across the city. Throughout the process, Assaf provided professional guidance, creative support, and valuable advice. The journey culminated in an outstanding hackathon that gave rise to many innovative projects and, even more importantly, many new entrepreneurs. We are still in the midst of our shared journey, continuing to support and develop these ventures, and I am looking forward to seeing the many achievements and successes that will grow from this work. "

Hilla Lapidot

Educational Entrepreneurship Manager · Holon Municipality

"A fascinating lecture on personas and the user journey that broadens your perspective and encourages you to think differently, even when it comes to small businesses. The ability to shift your point of view in order to better understand your customers helps create meaningful innovation. Highly recommended! "

Or Pelach

Project Business Re-Model

"Asaf is an impressive professional who masterfully combines precise planning, exceptional creativity, and the highest level of execution, with outstanding management abilities. He is known for his meticulous approach to every project he works on, investing time and effort in every detail and ensuring each stage of the process is carried out flawlessly. His creativity shines through in everything he does, thinking outside the box and bringing innovative solutions to every problem and challenge."

Gavin Suss

Dean, School of Design and Innovation · The College of Management Academic Studies

International Perspective

Barcelona + Israel.
Europe + Beyond.

Our dual roots give us a unique vantage point. Barcelona's design culture and quality of life. Israel's startup intensity and bias for action. Europe's depth and global connections.

Let's Talk

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