Ideas worth
thinking about.
Observations, frameworks, and case studies on innovation, design thinking, and building things that matter.
Why Pizza and Hackathons Go Together
Every time a pizza box opens at a hackathon, something more than food happens. Here's the surprisingly deep reason why shared food is a key ingredient in creative breakthroughs.
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Two Trail Signs and What Organizations Can Learn From Them
On a solo mountain bike ride, I spotted two identical trail markers facing each other on a rock. That simple image turned into a framework for how organizations misread the signals in front of them.
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Escape Festival 2025, A Journey Through Chaos, Nature, and Design
Three days in the Pyrenees, 30 participants, and no projectors. The Escape Festival was a reminder that real creative breakthroughs don't happen at desks.
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What the Advent Calendar Teaches Us About Marketing Innovation
A 19th-century German Christmas tradition became a billion-dollar marketing platform. What can your business learn from it?
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Volunteers Enjoy More: How EARNT Turns Giving Into a Social Currency
UK startup EARNT is redefining what it means to give, turning volunteering into a currency that connects brands, consumers, and nonprofits in a cycle where everyone wins.
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What Do You Do With an Idea? With Many Ideas?
Generating ideas is one thing. Choosing the right one is another. Here's the structured decision funnel we use to turn a room full of ideas into a committed plan of action.
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IKEA x Gustaf Westman: When Collaboration Becomes Business Strategy
A colorful, limited-edition tableware collection that rides the Dopamine Design wave, and proves why collaboration is IKEA's sharpest competitive weapon.
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You Leave This Store With More Than a Shiny Bag, You Leave With Business Inspiration
WOW Concept in Madrid reminded me why physical retail is still one of the most powerful marketing arenas in the world.
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The Brand That Made Me Stand in Line, and Want to Understand Why
A permanent queue outside a clothing store in Barcelona. No sale signs, no flashy window display. Just Nude Project, and a lesson in community-led brand building.
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What If There Were a Citizen Experience Authority?
Israel isn't short on good intentions. But it's missing a systemic design of what citizens actually feel when they encounter the state. Here's a proposal.
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Design Thinking and Innovation: A Revolution in Modern Business
Design thinking is far more than a methodology, it's a new way of thinking that's transforming how organizations tackle challenges and develop solutions, placing people at the center of everything.
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Blue Sky Thinking: Permission to Dream Without Limits
A boundless mindset where current realities and limitations don't constrain imagination or creativity, and why organizations that embrace it are better prepared for the future.
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Nespresso x Vélosophy: When a Coffee Capsule Becomes a Bicycle
Nespresso doesn't just talk sustainability, it practices circular economy in one of the most surprising ways: recycled aluminum capsules become bicycles. And the used coffee? It fertilizes rice fields in Spain.
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When Color Meets Coffee: Nespresso x Pantone Collaboration
Pantone and Nespresso joined forces for a summer collaboration that painted coffee machines, capsules, and concept stores in a single bold hue, Mandarin Orange. A masterclass in experiential marketing.
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IKEA x Raw Color: When a Swede and a Dutchman Walk Into a Studio
IKEA's TESAMMANS collection with Dutch design studio Raw Color is a masterclass in strategic collaboration, Dopamine Design, and the power of scarcity marketing.
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A Fan Of: The Sustainable Fan Brand That Proves Values Sell
A concept store in Barcelona's Gràcia neighborhood dedicated entirely to hand-painted fans, and a lesson in how local production, sustainability, and authentic storytelling build brand loyalty.
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Ten Types of Government Innovation
The 'Ten Types of Innovation' model by Larry Keeley applied to the public sector, a systemic framework that shows governments how to innovate across every layer of operation, not just technology.
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It's All Connected: How Unexpected Connections Drive Innovation
From Nike's waffle iron to Apple Watch, the most powerful innovations come from unexpected connections. Here's why making those connections is the most underrated creative skill in business.
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Hackathons as a Driver of Organizational Change
A hackathon isn't just a 48-hour event. When done right, it becomes a catalyst for transforming an organization's DNA, breaking silos, empowering employees, and making innovation a way of life.
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How to Run a Successful Hackathon
A successful hackathon is far more than an event, it's a carefully planned process that starts months before and continues long after. Here are the core principles.
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Smart Cities: It's Not About Technology, It's About People
After three days at the Smart Cities Expo in Barcelona, one insight rose above all the sensors and technology: there are no smart cities. There are only smart people who know how to extract value from data.
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Estonia: A Country That Runs Like a Startup
Estonia has been a country for just 30 years, has 1.3 million people, and has digitized 99% of all government services. Here's how they did it, and what it means for the rest of us.
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So What Exactly Is a Hackathon?
The word gets thrown around constantly, but what actually happens inside a hackathon? A deep dive into the history, structure, and why this format produces breakthroughs that months of normal work can't.
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Who Should Participate in a Hackathon?
Hackathons aren't just for developers. Here's a breakdown of which profiles thrive in a hackathon, and why the most successful teams are always the most diverse ones.
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