A Fan Of: The Sustainable Fan Brand That Proves Values Sell

The fan is one of the central symbols of Spanish culture, partly thanks to the famous flamenco dance. If you visit Spain in summer, you'll quickly discover it's a basic consumer product as much as a fashion accessory. In public transport that's often without air conditioning, in bars, restaurants, on the street, wherever you look you'll find people fanning themselves. So I wasn't entirely surprised when I came across A FAN OF, a concept store in Barcelona dedicated entirely to fans, where every piece on display is more beautiful than the last. A design studio that also has a concept store The extraordinary patterns on the fans are designed in the graphic design studio Agustina Studio, which is also responsible for creating patterns for wallpapers, cladding, and textiles for hotels and stores. The store and the studio coexist in the same space, a mix of uses that creates a richer, more authentic brand experience. A sustainable brand, the new standard The brand champions sustainability and local production in Valencia, with fans made by hand from natural materials, using eco-friendly fabric dye processes and recycled paper packaging. What this means for brand building Brands that hold sustainability and local production as core values, and know how to tell that story correctly at every customer touchpoint, cultivate deep brand loyalty. Their audience is willing to pay more for a brand that stands behind its promises and lives in alignment with its stated values. The fans are also available as event giveaways for events, museums, and hotels, and can be fully customized, from the pattern to the type of wood and even laser engraving on the handle. If you're coming to Barcelona, add A FAN OF to your list, located in the vibrant Gràcia neighborhood.